AI赋能市场营销AI-Powered Marketing

2026年5月22日，由遴科咨询和中国美商会、中国欧盟商会联合举办的“AI赋能市场营销”培训顺利开展。
On May 22, 2026, the training session "AI-Powered Marketing", co-hosted by Linke Consulting, AmCham China, and the European Chamber, was successfully held.

培训开场深入分析了BANI时代下市场营销面临的全新挑战与破局点。随后，遴科咨询特邀张路喆（Luzhe Zhang）老师带领学员们系统梳理了市场营销分析的经典结构框架，并结合商业模式画布（Business Model Canvas），通过生动的实例拆解了不同理论框架的底层逻辑。在实操演练环节中，张老师重点讲解了AI工具在销售与市场领域的具体应用，不仅对不同AI平台进行了细致的区分，还现场展示并传授了实用的AI提示词构建技巧。通过案例分析和现场互动，学员们切实掌握了如何利用AI提升营销效率、优化销售策略。
The session began with an in-depth analysis of the new challenges and breakthroughs facing marketing in the BANI era. Luzhe Zhang, guest lecturer invited by Linke Consulting, then guided participants through a systematic review of classic structural frameworks used in marketing analysis, while deconstructing the underlying logic of various theoretical frameworks with vivid examples based on the Business Model Canvas. During the hands-on session, Mr. Zhang focused on the practical applications of AI tools in sales and marketing. He meticulously differentiated between various AI platforms and demonstrated actionable AI prompt engineering techniques. Through case studies and interactive discussions, attendees acquired practical skills to leverage AI for boosting marketing efficiency and optimizing sales strategies.

本课程受到了学员们的一致欢迎和高度评价，部分学员反馈如下：
“老师讲得很细，不同平台都做了区分”
“有相关AI 提示词展示和讲解，有基础概念和应用讲解”
“生动有趣，理论结合例子，容易懂”
“知识架构清楚 销售市场相关理论 AI工具介绍和在销售市场领域的应用”
This course has been warmly received and highly praised by all participants. Some of their feedback is as follows:
"The trainer explained things in great detail and made a clear distinction between different platforms"
"The demonstration and explanation of relevant AI prompts were excellent, covering both basic concepts and practical applications"
"Vivid and interesting! The combination of theories and real examples made it very easy to understand"
"The knowledge structure is clear, well-covering sales and marketing theories, AI tool introductions, and their applications in the marketing field"

感谢所有参与者和本次讲师张路喆老师，感谢中国美商会、中国欧盟商会的精心组织和准备。遴科咨询将持续推出各类前沿的职场实操技巧培训，敬请关注。
We would like to express our gratitude to all participants and our lecturer, Mr. Luzhe Zhang, as well as AmCham China and the European Chamber for their meticulous organization and preparation. Linke Consulting will continue to launch various cutting-edge practical workplace skills training programs. Please stay tuned!