主要课程
Courses
Course: Business English Writing (BEW)
课程名称：商务英语写作 （BEW）
时长/Duration: 1 day
Training Background
The importance and practical mastery of English as a common language of communication has become beyond doubt. Especially for those who are working in foreign companies in China, how to use English written expression and business writing for communication, project reporting, and meeting organization has become an important challenge and a must for daily application. How to master Business English writing proficiently, so that it is both professional and highly effective, is also a powerful bonus skill in personal career development.
课程背景
英语作为通用的交流语言，其重要性和实操性的掌握已经变得毋庸置疑。特别对于在华外企工作的人员而言，如何运用英语的书面表达和商务写作开展沟通交流，项目汇报，及会议组织等工作成为了一项重要挑战和日常应用的必修课。如何熟练掌握商务英语写作，做到既专业，又高地灵活使用也是个人职业发展生涯中一个强有力的加分技能。
Course Introduction
Business English is aimed at adapting to the language requirements of workplace life, and the content involves all aspects of business activities. Among them, Business English Writing is in the form of written expression, according to different business scenarios (such as: writing emails, compiling reports, sending instant messages, etc.), expressing relevant content clearly and efficiently, raising questions, appeals and solutions with suggestions, etc. When well applied, it can be used to promote the development of work and the coordination and distribution of manpower among relevant personnel of the organization.
This course will teach the students how to master the basic points and writing skills of Business English Writing in combination with western corporate management concepts, work philosophy, culture and habits in the working scenarios, so as to promote efficient communication and work. Proper application can help to achieve twice the result with half the effort!
课程简介
商务英语是以适应职场生活的语言要求为目的，内容涉及到商务活动的方方面面。其中，商务英语的写作则是通过书面表达的形式，根据不同的商务场景，（如：写邮件，写报告，发送即时信息等），清晰、高效地表达相关内容，提出问题、诉求和解决方案等来推进工作的开展及组织相关人员间的协同和分工。
本门课程将传授在实际应用英语书面表达的工作场景中，如何结合西方的企业管理理念、工作心理，文化及习惯等因素，掌握商务英语写作的基本要点和写作技巧，从而促进高效沟通和工作落实，达到事半功倍的果效！
Target audience
Middle and high-level management personnel involved in English business activities in foreign companies, or relevant personnel who want to learn and improve Business English Writing practice
目标学员
外企中涉及用英语商务活动的各中高层管理人员，或想学习和提升商务英语写作实操的有关人员
Training Objective
At the end of the course, students will master the basic expression methods and skills of Business English Writing, practice in teams through case studies and role-play scenes, find out the problems and areas that need to be improved in actual application, and begin to apply them to their own work environment.
培训目标
在课程结束时，学员将掌握商务英语写作的基本表达方法和技巧，通过案例分析和场景实操组队进行练习，在实战中发现问题所在和需提高改善的方面，并且开始运用到各自的工作中。
Training Content
- • General skills in business English writing
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◦ Basic framework and structure of Business English Writing
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◦ Commonly used efficient phrases and sentence patterns (incl. phrasing exercises)
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◦ Analysis of western management concepts, culture and communication habits
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◦ Analysis of common English expression mistakes in business writing and advices on how to avoid them (incl. case study)
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• Business English writing essentials and case study in three different business scenarios
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◦ Email drafting
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◦ Business reporting
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◦ Instant messages (E.G. WeChat)
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• Scenario exercises and actual case sharing of students - to improve and enhance in practice
课程大纲
- • 商务英语写作的通用技巧
- ◦ 商务英语写作的基本框架和结构
- ◦ 常用的高效短语和句型表达（包含学员造句练习）
- ◦ 西方的企业管理理念、文化及沟通习惯分析
- ◦ 商务写作常见的英语表达错误案例分析和如何规避建议
- • 不同商务场景下的写作要点讲解及案例分析
- ◦ 商务邮件
- ◦ 工作报告
- ◦ 即时信息（如微信）
- • 以上商务场景情景练习和学员实际案例分析
